Full ingredient list published 0.5 oz a load No optical brighteners No petroleum surfactants No synthetic fragrance No dyes
Cleaner Home, Simpler Label

Crafted in Small Batches Right Here in the Upstate

Cleaner Home, Simpler Label

Crafted in Small Batches Right Here in the Upstate

Cleaner Home, Simpler Label

Crafted in Small Batches Right Here in the Upstate

Cleaner Home, Simpler Label

Crafted in Small Batches Right Here in the Upstate

Cleaner Home, Simpler Label

Crafted in Small Batches Right Here in the Upstate

We believe this philosophy empowers consumers to make informed choices and establishes trust. Root & Ridge seeks to build trust and protect public health and the environment by committing to transparency of our ingredients.

Every bottle of Root & Ridge laundry detergent is made right here in Greenville, South Carolina, by American hands who take pride in their work. We believe what you use to care for your family should come from a place you can point to on a map, and ours is the Carolina foothills. Our commitment to local manufacturing is unwavering, and we'll keep building this brand on American soil, one small batch at a time.

Whenever we can, we source our ingredients, bottles, labels, and packaging from Carolina businesses first, and we only look further afield when we can't find what we need nearby. Every local purchase helps a neighbor keep their doors open, their people employed, and their craft alive. When you bring Root & Ridge into your home, you're supporting a whole network of Upstate makers, growers, and suppliers working together to keep our local economy strong.

Root & Ridge uses only natural fragrances drawn from essential oils, steam-distilled and cold-pressed from plants rather than built in a lab. Every note comes from botanicals chosen to bring the feeling of a mountain morning into your home. No synthetic perfumes, no phthalates, and no mystery "fragrance" on the label. 

Root & Ridge Laundry Detergent starts with coconut. Its cleaning power is derived from coconut oil, so what lifts the dirt from your clothes comes from a plant rather than a petrochemical plant. Made in small batches here in Greenville, South Carolina, and designed to work as hard as it is gentle on your fabrics. Cleaner laundry, simpler ingredients, and a label you can actually read.

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loads per bottle
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scents to choose from
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optical brighteners
Why Choose Us

Six reasons. And none of them are artificial.

Hover over a card to read the detail.

Nothing left in the fiber

No optical brighteners, which exist only to stay in the fabric and fake the look of clean. That is the reason towels go stiff and carry a chemical note.

Plant derived, not petroleum

The surfactants doing the actual cleaning come from plant sources rather than the petroleum chemistry that fills most of the laundry aisle.

Two scents, both real

Honeysuckle or Fresh Linen. Real fragrance inputs rather than a synthetic blend engineered to cling. Present on the fabric, never loud in the room.

The full list, published

Every ingredient with its function in plain language, and an honest note wherever something is still being confirmed. Most of this category publishes nothing.

Keep the bottle if you hate it

A scent guarantee rather than a returns policy. If the scent is not right we refund you and you do not ship anything back.

It arrives when you run out

Choose monthly or every two months, and change it whenever you like. Skip, delay or cancel from your account with no email required.

What People Are Saying

Please Leave Us A Review. We Are Always Looking To Improve.

4.8
★★★★★
32 verified reviews
5 ★
81%
4 ★
13%
3 ★
4%
2 ★
1%
1 ★
1%
★ ★ ★ ★ ★

The towels are the tell. Six weeks in and they still come out soft instead of that faintly crunchy thing they used to do.

M
Maya R.
Verified buyer
★ ★ ★ ★ ★

I bought it for the scent and stayed for the dose. Half an ounce felt like a typo until I ran a full load of gym kit through it.

D
Derek K.
Verified buyer
★ ★ ★ ★ ★

Honest note, it is not the cheapest per wash. I kept it anyway because the Fresh Linen is genuinely lovely and it lasts in the drawer.

J
Jess R.
Verified buyer

Stock up

The more you keep on hand, the less each wash costs.

Every bottle is 32 oz and runs 64 loads. Subscription saves 10% on every order, not only the first, and you can skip or cancel whenever you like.

Bottle of Root & Ridge natural laundry detergent on a counter beside a front-loading washer and dryerBottle of Root & Ridge natural laundry detergent on a counter beside a front-loading washer and dryer

One bottle

64 loads · about three months

$37.00

One 32 oz bottle. Around three months for a household doing five loads a week.

Choose one bottle
Most chosen
Front and back of two Root & Ridge laundry detergent bottles on a marble counter in a stylish laundry roomFront and back of two Root & Ridge laundry detergent bottles on a marble counter in a stylish laundry room

Two bottles

128 loads · ships free

$70.00

One 32 oz bottle. Around three months for a household doing five loads a week.

Choose two bottles
Three bottlesThree bottles

Three bottles

192 loads · lowest cost per wash

$100.00

One 32 oz bottle. Around three months for a household doing five loads a week.

Choose three bottles
“Half an ounce. I did not believe it either.” Marcus L “The drawer smells like a garden now.” Ella T. “Three months on one bottle, exactly as advertised.” Clare W. “It looks good enough to leave out, which is the point.” Ravi S. “First detergent my eczema did not argue with.” Joy A.

Before you order

The questions people actually ask.

In the order they get asked, not in the order that flatters us.

Root & Ridge

One formula. Two scents. 64 loads at a time.

Keep the bottle if the scent is not right.

Get 10% off your first order, and first word when the next scent lands.